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Logo design – Our Approach

Corporate IdentityLogo DesignCompany Branding

Our logo design service explained

Our custom logo design service is bespoke to cater for your needs. Once we’ve agreed a design brief where we take care to understand your target market and design preferences, we produce a number of custom logo design concepts. The logo design concepts are created by more than one creative designer with experience in a wide variety of industry sectors. Once a custom logo is finalised, we can provide it in all industry standard formats for web and print use as well as JPEGS and PNG files for use with Microsoft software such as Word and Powerpoint.

Key considerations when designing a logo include

  • Perfect fit with your target market/industry sector. We have experience in designing logos for B2C and B2B
  • Logo designs should scale and not lose detail when you make them smaller
  • Logo designs should look good in black and white (for faxes, copies, etc.) as well as colour
  • Logo designs should look distinctive and memorable

Most of our clients go on to request our print design and web design design service to give a cohesive look to their marketing communications material.

Our 3 step approach

Step 1

We find out about your business by understanding your product or service and building up a profile of your target market. Then we deliver a minimum of 3/4 logo designs for you to choose from.

Case Study: Design of a logo for Hotels Comparison
Logo design London

Step 2

Then we take the design of your choice and develop it further taking into account your comments from Stage 1. The result is another 3/4 logo designs for you to choose from based on this initial design.

Case Study: Design of a logo for Hotels Comparison
Logo design London

Step 3

When we have finalised a design, we can provide it in any format you require (EPS, TIFF, BMP, JPG, GIF etc.). We can also design business stationery and create a web site or brochure for you.

Case Study: Design of a logo for Hotels Comparison
Logo design London

To view more examples of logos we have designed for our clients please visit our logo design portfolio

Article written and published by Reactive Graphics – Web design London – established 2003



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